Privacy Policy
1. Introduction and Data Controller
Welcome to the privacy policy for Magic Alley Arcade. Magic Alley Entertainment Ltd acts as the Data Controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We are committed to protecting your personal data while you enjoy our free social casino experience.
2. The Data We Collect
Because Magic Alley Arcade requires no registration or accounts, the data we collect is limited. We process anonymous usage data, session identifiers, and technical information related to your device to ensure the smooth operation of games like Alchemist's Cascade and Barnaby's Astrolabe.
3. Lawful Basis for Processing
We process this technical data on the lawful basis of our legitimate interests. Our legitimate interests include providing a functional website, maintaining the security of our platform, and ensuring that your Aether Sparks balance is retained during your active session.
4. Virtual Currency and Gameplay Data
When you accumulate Aether Sparks, this data is stored locally on your device or via session cookies. Because there are no accounts, clearing your browser data may result in the loss of your Aether Sparks. We do not store personal profiles linked to your gameplay.
5. Data Retention
We retain session data only for as long as necessary to fulfill the purposes outlined in this policy. Since our platform is free and accountless, analytics and technical logs are periodically anonymized or deleted in accordance with our retention schedules.
6. Third-Party Sharing
We do not sell, rent, or trade your personal data. We may share anonymized technical data with trusted service providers who assist us in hosting Magic Alley Arcade and analyzing website traffic, subject to strict data processing agreements.
7. Your Data Subject Rights
Under UK GDPR, you have rights including access, rectification, erasure, and data portability. Due to our accountless system, we may not be able to identify you solely from your gameplay data. However, you may contact us at support@magicalleyarcade.com to exercise your rights.
8. Security Measures
We implement appropriate technical and organizational measures to protect your session data from unauthorized access or alteration. Our enchanting alley is protected by modern encryption and secure server infrastructure.
9. Complaints to the ICO
If you believe we have mishandled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues. We would, however, appreciate the chance to deal with your concerns first.